The gameplay will be totally free and the users can play the full game without buying anything, however, the everything will be limited, for example there can be a game that uses energy to play each level. In this model, the game will offer various skins, weapons, power-ups, lives, etc that the users can buy at their will. You can see brand logos and posters in Pokemon Go Pokestops, in the streets of grand theft auto, or at the stadium/ground in football games. Contextual AdsĬontextual Ads are another commonly used type of free mobile game ads. But, the reward should be special and not something that the user can easily get, or else no one will watch the ad. These types of ads simply give the users the reason to watch as many ads as they possibly can. You can get a boost or in-game currency or diamonds, etc. These types of ads will provide you with an incentive if you will watch the ad. Incentivized Ads are mostly used for mobile games. Suppose you have finished a level and you have to go to the next level, these types of ads will come exactly at that time.įor example, Rayman Adventure requires the players to watch a 30-second video between each level. These ads should be named interval ads as these ads are shown in the interval period.

Usually, small banners are used to display ads. These include static ads, dynamic display ads, banner ads, video ads, and pop-up ads. These ads are the most standard ads used in free mobile games. There are various types of Ads that the free mobile games use: - Display Ads In-app ads served worldwide, which grabbed 80% of impressions, garnered an average click-through rate (CTR) about 2.8x higher than those placed on the mobile web.Īlso, according to the latest report and study by Statista, here are the details on mobile advertising spending in the year 2022 and expected in 2024.

The biggest source of earning for free-to-play (F2P) games is indeed Advertisement.Īccording to InMobi, mobile users are a lot more likely to click on ads in a mobile app than on a mobile website. How do F2P (free-to-play) games make money in 2023? 1. You get loyal customers and so they will refrain from uninstalling the game.ĭue to less number of downloads, building the brand image is a hefty task. The user will uninstall the app whenever they feel like it.

Mostly in-game advertisements are not used. Tips for Choosing the Best F2P Mobile Game Monetization Strategyīefore jumping to how the free games make money, let’s have a look at what benefits or drawbacks the free games have when compared to the paid games.How do F2P (free-to-play) games make money in 2023?.

Play games and earn money free